Use five short beats
A compact structure gives the model and the editor a clear job at every moment.
- 0-2 seconds: a specific doubt, frustration, or unexpected observation.
- 2-5 seconds: the situation that makes the problem relevant.
- 5-8 seconds: a relatable detail that makes the creator feel lived-in.
- 8-12 seconds: a stable product introduction and restrained benefit.
- 12-15 seconds: a low-pressure next step in the same voice.
Write actions separately from dialogue
Keep the visible direction simple: glance at the screen, hold the product near the lower frame, tilt the bottle once, or give a small half-smile. Dense physical choreography creates hand errors, label drift, and unnatural timing.
The creator-native language test
Read the script aloud without performing it. Remove any phrase that sounds like a product page, any claim the creator could not know, and any sentence too polished to say casually. The final script should sound like an observation, not a brand approval document.
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