AI ad claims checklist: safer creative before publishing

Synthetic production does not remove advertising rules

An AI-generated person can still communicate an endorsement, result, comparison, or guarantee. Review what the complete asset implies through dialogue, captions, visuals, before-and-after structure, and product behavior—not only the written claim.

Run a documented pre-publish check

The exact requirements depend on market, platform, category, and campaign. This operational checklist is a review aid, not legal advice.

• Can every objective product statement be supported?
• Does the visual imply an impossible or unverified result?
• Are price, timing, limitations, and eligibility represented accurately?
• Are likeness, music, logos, references, and source assets authorized?
• Is synthetic or altered media disclosure required for this use?

Preserve the approval trail

Store the final script, claim source, product reference, disclosure decision, approved export, and reviewer. A repeatable record makes future revisions safer and prevents old unapproved versions from returning to distribution.