Campaign production → carousel packaging

Build the campaign first. Design the carousel second.

The reusable skill is not reproducing these exact slides. It is generating a clean family of campaign photographs in which the person, garment and world survive every new shot.

Independent educational and portfolio concept. This project is not affiliated with, endorsed by, sponsored by, or commissioned by Stone Island® or any associated entity.

Final integrated outerwear campaign frame
Wet brutalist breakwater environment reference
Black jacket sleeve and badge product reference
IdentityProductWorldCampaign

The important distinction

The campaign photographs are the product. The carousel is the presentation layer.

The final Instagram post contains typography, contact sheets and CTA graphics. Those elements explain the work, but they should not be confused with the underlying image-generation workflow.

First create clean, reusable campaign assets with no captions, no layout and no embedded social copy. Only after the identity, product and world are stable should those assets be cropped, sequenced and designed as a carousel.

The exact one-shot carousel prompts are still preserved near the end of this page as a production record. Treat them as an optional recreation appendix, not as the recommended way to build the campaign itself.

01 — Reference pack

Identity protects the person. Product references protect construction. The environment protects architecture, weather, light and grade.

Male identity anchor used for the campaign
CharacterSole identity anchor
Wet brutalist breakwater used as the campaign world
EnvironmentWorld · weather · light
Front garment referenceBack garment referenceSleeve badge and garment detail reference
ProductFront · back · badge detail
01

Identity

Use one approved face reference as the sole human identity source. Do not mix similar people.

02

Product

Use front, back and detail views of the same physical garment and colourway.

03

World

Approve the location before adding talent so architecture, weather and grade remain fixed.

04

Anchor

Do not expand into more shots until one integrated hero frame proves all three references work together.

02 — Core production prompts

Generate clean campaign assets before adding any carousel typography.

These prompts create the approved world, neutral identity anchor and first integrated campaign photograph. They intentionally contain no slide headline, CTA or social layout.

Master environment promptOpen and copy the complete production prompt
Create a premium vertical 9:16 master environment image for a high-end fashion campaign set immediately after a coastal storm. Show a real brutalist seafront breakwater or sea-defense promenade at the edge of a cold northern or Atlantic-looking coastline, photographed as a physically believable place rather than a conceptual set.

The environment must include a wide open concrete walkway or platform built from large poured-concrete slabs, several monolithic wave-break or sea-defense forms, one or two heavy cast-concrete walls, stainless-steel or galvanized metal railings, shallow rain puddles gathered in natural depressions, darkened wet concrete surfaces, subtle salt streaks, runoff stains, and minor weathering from repeated exposure to sea air. The space should feel empty, strong, wind-exposed, and architecturally minimal.

The sea is grey-blue and slightly rough but not apocalyptic. The sky is overcast with a broken cloud layer and one subtle opening allowing low late-afternoon sunlight to skim part of the scene. The light should create a refined contrast between cool ambient storm light and a narrow band of warm post-storm illumination. The horizon must remain straight and believable. The location should feel like a real place used by walkers and maintenance crews, not an abandoned ruin and not a futuristic CGI plaza.

The camera should be placed at approximately 90 centimeters above the wet ground, using a full-frame 55mm-equivalent lens. Do not use a drone angle, top-down perspective, extreme wide-angle lens, or an exaggerated cinematic viewpoint. Preserve natural perspective, realistic spatial depth, and a campaign-photography feel. Reserve an open central path or open concrete staging area where a male model can later be placed naturally. This open area must feel functional and architecturally logical, not blank for compositing.

The surface details must carry restrained realism: slightly uneven puddle edges, two or three small dark drainage streaks, subtle concrete patch differences, a few fine cracks, mild moss tint in one recessed wet area, and slight rail oxidation or dullness in tiny areas. Do not turn the place into a dramatic ruin and do not overdo damage.

The exact color treatment should feel like a restrained premium editorial grade inspired by Kodak Vision3 250D still photography: cool grey ambient light, steel-blue water, neutral black wet concrete, soft warm highlights where the sun breaks through, modest contrast, soft highlight rolloff, a very fine natural grain, and no HDR or aggressive teal-orange grading.

Preserve real photographic imperfections: mild atmospheric haze, subtle corner softness, slightly uneven wet-surface reflections, imperfect water ripples, minor construction asymmetries, and natural exposure variation between sky and ground. The result must feel like a real campaign location scout frame for a luxury technical-fashion story.

No person, no jacket, no vehicle, no scooter, no bag, no readable signs, no logos, no city skyline, no beach-club elements, no decorative props, no dramatic storm destruction, no fake cinematic flare, no CGI surfaces, and no uniformly blurred background.
Identity anchor promptOpen and copy the complete production prompt
Use the uploaded male portrait as the sole and exact identity reference.

Create a clean square 1:1 casting and identity reference portrait for a premium menswear campaign. Preserve the man’s real identity without reinterpretation: the exact same facial proportions, forehead, hairline, dark wet-textured hair, eyebrow shape and density, eye shape and colour, nose bridge and tip, cheekbone structure, lips, jawline, chin, ears, skin tone, neck proportions, visible neck tattoo placement, and natural facial asymmetry.

Do not beautify him into a different fashion model. Do not alter the eye colour, enlarge the eyes, sharpen the jaw, reduce the nose, inflate the lips, remove the tattoo, change his age, add facial hair, or create artificial facial symmetry. Preserve realistic pores, faint under-eye depth, small tonal variations in the skin, subtle beard-shadow texture if present, and individual damp hair strands.

Frame him from the upper chest upward, facing the camera with the head almost straight and only a very slight natural turn of three to five degrees. His shoulders remain level but not mechanically symmetrical. Expression is completely calm and neutral, lips naturally closed, eyes looking directly into the lens. No smile, no squint, no dramatic emotion.

Dress him in a plain fitted medium-grey crew-neck cotton T-shirt with no logo, no jewellery, and no visible accessories. The neckline must leave the neck tattoo visible in exactly the same position as the identity reference. Do not use the black shirt from the original image and do not add the future campaign jacket.

Use a simple warm-grey seamless studio wall in the background, free of visible texture, furniture, architecture, windows, or objects. Use soft neutral daylight-style lighting from high front-left with gentle negative fill on frame-right. Keep the face evenly readable without flattening its structure.

Camera characteristics: full-frame camera, 85mm portrait lens, camera at eye level, approximately 1.5 metres from the subject, f/5.6 so the entire face and hair remain sharp. Natural perspective, restrained contrast, realistic skin, no shallow artificial blur, no cinematic colour cast, no beauty retouching, no HDR, no plastic skin, and no stylised fashion lighting.

This image is a neutral identity anchor rather than a finished campaign photograph.
Anchor campaign still — Anchor hero walkOpen and copy the complete production prompt
Use the uploaded dark-haired male photograph as the sole and exact human identity anchor. Preserve his real identity without reinterpretation: the same forehead proportions, wet-textured dark hair, hairline, eyebrow density, light eye colour, eye shape, nose bridge and tip, cheekbone structure, natural lip volume, jawline, chin, ears, skin tone, neck proportions, visible neck tattoo position, and natural facial asymmetry.

Do not convert him into a generic male fashion model. Do not sharpen or widen his jaw, reduce his nose, enlarge his eyes, inflate his lips, erase the neck tattoo, add facial hair, change his age, change his eye colour, or create artificial facial symmetry. Preserve visible pores, faint beard-shadow texture, mild under-eye depth, small skin-tone variations, and individual damp hair strands.

Use the three uploaded Stone Island jacket images as strict references to one exact physical garment. Reproduce the exact black hooded jacket shown in those references, not a similar jacket and not a newly designed technical shell.

The jacket must preserve all of the following construction details: deep neutral-black colour; smooth mostly matte technical soft-shell surface; regular straight body fit ending around the upper hip; large structured hood integrated into a high protective collar; full-length exposed silver-coloured central two-way zipper; small circular metal zipper-pull detail near the upper chest; rib-knit cuffs; rib-knit lower waistband; clean minimally panelled front torso; restrained rear construction; naturally shaped sleeves; and the authentic removable Stone Island badge attached with two black buttons at the exact upper-left-sleeve position and correct scale.

Do not change the jacket to grey, blue, navy, green, washed black, leather, nylon puffer, rain poncho, bomber jacket, parka, or oversized streetwear. Do not hide the silver central zipper, remove the ribbed hem, alter the hood, invent chest pockets, add visible flap pockets, add extra zippers, enlarge the badge, move the badge to the chest, mirror it onto the right sleeve, or duplicate it.

Keep the hood down behind the head in its natural structured shape. Keep the jacket zipped approximately eighty percent upward, allowing a narrow amount of the dark graphite crew-neck knit underneath to remain visible. The silver zipper must remain readable as a subtle vertical highlight.

The badge should retain the shape, black base, yellow-green compass motif, button attachment, position, and physical scale visible in the detail reference. Do not invent malformed pseudo-lettering. When exact lettering cannot be preserved, prioritise the correct physical badge design and placement; exact brand artwork can be restored during post-production.

Complete the fixed campaign wardrobe with washed graphite-grey straight-leg technical trousers and minimal matte-black low-profile leather shoes. The trousers must be visibly lighter than the black jacket so the outfit does not collapse into one dark silhouette. No bag, no hat, no gloves, no sunglasses, no necklace, no visible watch, and no additional accessories.

Use the supplied breakwater photograph as the exact location, architectural, perspective, weather, lighting, and colour-world anchor. Preserve the same long wet concrete path, heavy brutalist sea-defence walls on frame-left, stainless-steel railing on frame-right, wave breakers, rough grey-blue sea, low broken cloud layer, puddles, concrete seams, surface weathering, horizon position, and narrow warm opening in the clouds.

The man must exist physically inside this exact environment. Do not paste a separately photographed studio model over the background. His body, clothing, shadow, reflections, contrast, colour temperature, and atmospheric softness must agree with the location.

Create a vertical 9:16 primary campaign hero photograph of the man walking toward the camera along the wet breakwater path after the storm.

Position him slightly right of the walkway centre so the black jacket is primarily backed by the lighter reflective path, pale horizon, and sea rather than disappearing against the darkest concrete wall. Keep visible separation around both shoulders and the hood silhouette.

Place the man approximately nine metres from the camera. His full body must remain visible from head to shoes. He should occupy approximately fifty-three percent of the frame height, leaving meaningful wet walkway in front of him and clear architectural depth behind him.

Capture a genuine mid-stride moment. His left foot is planted slightly ahead and carries the body weight; the right heel is beginning to lift. His hips, knees, ankles, and shoulders respond naturally to the step. His torso is upright but not rigid. One shoulder sits fractionally forward because of the walking rhythm. His arms swing minimally and asymmetrically, with relaxed hands and naturally curved fingers. Do not pose both hands identically and do not place both arms perfectly straight against the body.

He looks several degrees past the camera toward frame-left with a calm, distant, self-contained expression. His lips are naturally closed. He is not staring into the lens, smiling, squinting dramatically, or performing a runway pose.

Coastal wind pushes the damp hair gently backward and slightly toward frame-right. Preserve several fine uncontrolled strands around the forehead and temples. The hood and jacket hem respond only slightly to the wind because the fabric has real weight. Do not create dramatic flying fabric.

Camera: full-frame photographic camera, vertical orientation, 65mm prime lens, camera height ninety-five centimetres above the wet ground, camera-to-subject distance approximately nine metres, aperture f/4.5, ISO 250, shutter speed 1/500 second. Maintain natural editorial compression, correct human proportions, sharp facial identity, and no wide-angle distortion.

The model and jacket remain optically sharp. The distant sea and architecture retain realistic detail with gentle atmospheric softening, not artificial portrait-mode blur. The environment must remain recognisable as the same master plate.

Lighting must solve the black-jacket separation realistically. Use the existing cool overcast sky as a broad soft frontal and upper fill source, preserving visible folds and panel transitions within the black fabric rather than crushing it into a flat silhouette. The narrow post-storm sunlight opening comes from high rear-left and produces a restrained warm edge highlight along the left side of the damp hair, hood, shoulder, upper sleeve, and parts of the silver zipper.

Use cool reflected light from the pale wet walkway and sea to reveal the front torso, sleeve folds, ribbed cuffs, ribbed waistband, and lower hood construction. The black jacket must remain genuinely black, but it must contain readable tonal steps from deep charcoal shadow to soft graphite highlight. Do not turn it grey merely to reveal detail.

Create physically correct grounding: soft contact shadows under both shoes, a slightly elongated diffused body shadow travelling toward frame-right, darker occlusion where the jacket overlaps the trousers, natural shadow beneath the hood, and subtle wet-ground reflection beneath the lower body. The reflection must be broken and irregular because of concrete seams, shallow puddles, and surface texture; it must not behave like a mirror.

Maintain the environment’s restrained editorial colour treatment: steel-blue sea, cool mineral-grey concrete, deep neutral jacket blacks, washed graphite trousers, subtly warm post-storm sunlight, natural skin, modest contrast, soft highlight roll-off, slightly reduced saturation, fine photographic grain, and no aggressive teal-and-orange separation.

Real-world imperfections must remain visible and restrained: damp hair clumping, several tiny rain beads on the hood and upper shoulders, subtle soft-shell surface sheen changes, small natural wrinkles at the elbows and waist, mild compression above the ribbed waistband, realistic trouser creasing at the hips and knees, faint moisture darkening near one trouser cuff, a few salt spots on the nearby railing, uneven puddle edges, slight concrete staining, and minor surface irregularities.

The result must feel like a real international technical-menswear campaign photographed on the existing breakwater immediately after rain: tactile, wind-exposed, slightly uncomfortable, physically grounded, visually restrained, and premium because of casting, garment detail, composition, and light rather than digital perfection.

No open hood on the head, no grey jacket, no blue jacket, no puffer jacket, no long parka, no oversized silhouette, no missing silver zipper, no missing ribbed cuffs, no missing ribbed hem, no additional pockets, no duplicated badge, no badge on the wrong sleeve, no fake oversized logo, no unreadable giant text, no plastic raincoat gloss, no flat crushed-black garment, no studio-lit subject, no perfectly symmetrical stride, no mannequin hands, no floating shoes, no perfect mirror reflection, no fantasy storm, no excessive water spray, no artificial HDR, no orange skin, and no CGI rendering.

Continue the campaign family

Wide, portrait, detail and motion prompts live in the complete production workflow.

Use the full workflow to expand the approved anchor into additional clean stills and controlled three-second motion shots without resetting the references.

Open every campaign prompt

Appendix — Exact post-build prompts

These reproduce the finished slide treatment—not the underlying campaign workflow.

The prompts below are the exact one-shot instructions used to package the campaign into the published 4:5 carousel, including typography. For more reliable client work, generate the clean photograph first and add final type in Figma, Canva, Photoshop or CapCut.

Use these only when your goal is the finished social post.For reusable campaign images, use the production prompts above.
01 — Cover: one good image is easyOpen the exact finished-slide prompt
Use the uploaded dark-haired male model as the sole and exact identity anchor, the uploaded black Stone Island jacket references as strict garment references, and the uploaded wet brutalist breakwater as the exact environment anchor.

Create a finished premium Instagram carousel cover in vertical 4:5 format, 1080 × 1350. Preserve the exact same man: facial proportions, pale blue-grey eye colour, wet dark hairline and strand pattern, eyebrow density, nose, lips, jawline, ears, natural skin texture, neck tattoo placement and natural asymmetry. Do not beautify him into another model.

Preserve the exact same black hooded jacket: deep neutral-black matte technical soft-shell character, integrated structured hood resting behind the head, high collar, exposed silver central zipper, straight regular fit, rib-knit cuffs and waistband when visible, and the authentic left-sleeve compass badge in the correct position and scale. Do not invent a different shell, move the badge, add pockets or change the jacket colour.

Use the exact same post-rain brutalist breakwater world: wet concrete path, heavy sea-defence walls, metal railing, grey-blue rough sea, dark broken clouds, narrow warm opening near the horizon, restrained cool editorial grade and physically believable puddle reflections.

Compose a close-to-medium fashion portrait with the model placed on the right half of the frame, leaning naturally near the wet concrete structure. Leave a dark, uncluttered negative-space area on the left for typography. His expression is calm, direct and self-contained. Keep real pores, damp hair clumping, small rain beads on the jacket and subtle fabric compression. Premium technical-fashion campaign photography, natural perspective, no HDR, no plastic skin and no CGI finish.

Add this exact typography on the left:

ONE GOOD AI IMAGE
IS EASY.

Below it, smaller:

KEEPING IT CONSISTENT
IS THE HARD PART.

Use tall condensed uppercase typography in warm off-white. Keep the type highly readable, editorial and integrated into the composition. Do not add extra logos, icons, captions, watermarks or decorative effects.
02 — Same personOpen the exact finished-slide prompt
Use the uploaded dark-haired male model as the sole and exact identity anchor, the uploaded black Stone Island jacket references as strict garment references, and the uploaded wet brutalist breakwater as the exact environment anchor.

Create a finished premium Instagram carousel slide in vertical 4:5 format, 1080 × 1350, built around an extreme close-up face portrait. Preserve the exact same man without reinterpretation: identical forehead, wet dark hairline, individual damp strands, eyebrow shape and density, pale blue-grey eyes, eye spacing, nose bridge and tip, cheekbones, lip shape, jawline, chin, ears, skin tone, neck proportions, visible neck tattoo placement and natural facial asymmetry.

Do not enlarge the eyes, sharpen the jaw, reduce the nose, smooth the skin, remove under-eye depth, erase pores, add facial hair, change his age or create artificial symmetry. Preserve real skin colour variation, faint beard shadow, small blemishes, damp hair clumping and tiny moisture on the skin.

Keep the same black jacket collar and hood visible around the lower frame. Preserve the exact matte fabric, silver zipper and structured hood shape. The background must remain recognisably the same wet breakwater but softly out of focus through real optical depth, not artificial portrait blur.

Frame the face almost symmetrically but retain natural asymmetry. The model looks directly into the lens with a neutral, controlled expression. Use soft overcast frontal light and cool reflected light from the wet path, with a restrained warm edge from the post-storm opening.

Add this exact typography in the upper-left safe area:

SAME PERSON.

Below it, smaller:

FACE SHAPE. HAIR.
SKIN. ASYMMETRY.

Use tall condensed uppercase typography in warm off-white. Keep all text clear of the eyes and main facial features. No extra logos, no watermarks and no additional copy.
03 — Same productOpen the exact finished-slide prompt
Use the uploaded dark-haired male model as the exact identity anchor, the uploaded black Stone Island jacket front, back and sleeve-detail images as strict references to one exact physical garment, and the uploaded wet brutalist breakwater as the exact environment anchor.

Create a finished premium Instagram carousel slide in vertical 4:5 format, 1080 × 1350. Build a close-to-medium product-led fashion portrait with the model occupying the left two-thirds of the frame and clean grey sky and sea negative space on the right for typography.

Preserve the exact same man and natural identity, but make the jacket the primary subject. Reproduce the exact deep neutral-black technical soft-shell material, regular straight body shape, high protective collar, structured hood resting behind the head, exposed silver central zipper, clean minimally panelled torso, natural sleeve shape, rib-knit details when visible and the authentic removable compass badge attached with two black buttons at the exact upper-left-sleeve position and correct physical scale.

Do not redesign the garment. No grey or navy fabric, no puffer construction, no leather, no oversized silhouette, no invented chest pockets, no extra zippers, no mirrored badge and no badge on the chest. Preserve readable tonal steps in the black fabric through cool wet-ground fill rather than turning the garment grey. Add irregular tiny rain beads, subtle seam tension, real shoulder compression and natural folds.

The model turns slightly away while glancing past the camera. Keep the same wet breakwater, rough grey-blue sea and restrained post-storm grade. Use a full-frame 70–85mm editorial perspective with natural compression and realistic depth.

Add this exact typography on the right:

SAME
PRODUCT.

Below it, smaller:

MATERIAL. CONSTRUCTION.
COLOUR. BADGE POSITION.

Use tall condensed uppercase typography in warm off-white. Do not cover the badge or zipper. No extra logos, watermarks or captions.
04 — Same worldOpen the exact finished-slide prompt
Use the uploaded dark-haired male model as the exact identity anchor, the uploaded black Stone Island jacket references as strict garment references, and the uploaded wet brutalist breakwater as the exact environment, architecture, weather, lighting and colour-world anchor.

Create a finished premium Instagram carousel slide in vertical 4:5 format, 1080 × 1350. Produce a wide environmental fashion photograph that makes the breakwater world the dominant subject. Preserve the exact long wet concrete path, heavy brutalist wall on frame-left, metal railing on frame-right, wave breakers, rough grey-blue sea, puddles, concrete seams, dark broken cloud layer, low horizon and restrained warm opening after the storm.

Place the exact same model in the lower-middle area of the frame, far enough from the camera that the architecture and sea carry the composition. Preserve his identity, wet hair, black jacket construction, left-sleeve badge, grey trousers and black shoes. He stands naturally with one or both hands relaxed near the pockets, looking toward frame-left rather than performing a runway pose.

Keep the wet path reflections broken by concrete texture and seams. Preserve mild salt marks, uneven puddle edges, atmospheric sea spray and physically believable waves. Use cool mineral greys, steel-blue water, neutral black fabric, soft warm horizon light, modest contrast, fine natural grain and no aggressive teal-orange grade.

Reserve the large cloud area at the top for typography. Add this exact text:

SAME WORLD.

Below it, smaller:

LIGHT. WEATHER.
COLOUR. ATMOSPHERE.

Use tall condensed uppercase typography in warm off-white. Keep the headline large but allow the environment to remain visible. No extra logos, icons, watermarks or text.
05 — Different shots, zero resetOpen the exact finished-slide prompt
Use the uploaded dark-haired male model as the exact identity anchor, the uploaded black Stone Island jacket references as strict garment references, and the uploaded wet brutalist breakwater as the exact environment anchor.

Create a finished premium Instagram carousel slide in vertical 4:5 format, 1080 × 1350.

Design the slide as a sophisticated four-frame editorial contact sheet. Use four distinct photographs of the exact same man, exact same black Stone Island jacket and exact same wet breakwater world:

1. A wide full-body environmental shot on the wet path.
2. A medium three-quarter portrait with the left-sleeve badge visible.
3. A close-up face portrait with wet hair, pale blue-grey eyes and real skin texture.
4. A close-up jacket and sleeve-badge product detail.

All four photographs must feel as though they were captured during the same real photoshoot, with identical identity, jacket construction, badge placement, weather, post-rain lighting, colour grade and atmosphere. Do not reset the face, garment, sunset position, sea condition or concrete architecture between frames.

Use thin warm off-white spacing between the four photographs. The layout should feel like a premium fashion campaign contact sheet, not a generic social-media template. Keep the crops deliberate and varied while preserving continuity.

Add a clean dark strip across the bottom. Place this exact typography inside it:

DIFFERENT SHOTS.
ZERO RESET.

Below it, smaller:

THE IDENTITY NEVER CHANGES.

Use bold condensed uppercase typography in warm off-white. No extra logos, watermarks, arrows, icons or decorative elements.
06 — One world becomes a campaignOpen the exact finished-slide prompt
Use the uploaded dark-haired male model as the exact identity anchor, the uploaded black Stone Island jacket references as strict garment references, and the uploaded wet brutalist breakwater as the exact campaign-world anchor.

Create a finished premium Instagram carousel slide in vertical 4:5 format, 1080 × 1350. Show a realistic creative-director tabletop viewed from a slightly elevated oblique angle. The surface is dark charcoal with subtle texture and practical studio lighting.

Arrange a coherent set of printed campaign photographs, one open laptop and one smartphone across the table. Every visible screen and print must show the exact same man, the exact same jacket and the exact same wet breakwater world. Include a hero portrait, a full-body environmental frame, a back or three-quarter view, a sleeve-badge detail, a four-frame contact sheet and additional campaign thumbnails. The screens and prints must not introduce different faces, products, locations or grades.

Keep the laptop interface minimal and realistic: image thumbnails only, no readable software brand, no fake dashboards and no random UI text. The phone displays one clean vertical campaign frame. Printed images have narrow warm off-white borders and slight natural paper curl. Preserve real shadows, small alignment imperfections and a premium production-table feel.

Leave clean dark negative space in the upper-left. Add this exact typography:

ONE WORLD
BECOMES A CAMPAIGN.

Below it, smaller:

HERO IMAGES. LIFESTYLE.
MOTION. ADS. UGC.

Use tall condensed uppercase typography in warm off-white. No extra logos, watermarks, coffee cups, decorative stationery or unrelated props.
07 — Campaign manifestoOpen the exact finished-slide prompt
Create a finished premium Instagram carousel manifesto slide in vertical 4:5 format, 1080 × 1350, using the uploaded wet brutalist breakwater only as a subtle environmental texture anchor.

Build a nearly monochrome dark editorial composition. Use a black and charcoal textured field with a very faint low-contrast view of the wet breakwater path and sea emerging through the lower half. The environment should be recognisable only on closer inspection. Add restrained film grain, subtle concrete texture and soft edge falloff. Do not show the model prominently and do not introduce new objects.

Add this exact typography:

At the upper-left, smaller:

RANDOM IMAGES
ARE EASY.

Use a thin horizontal divider below it.

Then, very large:

BUILDING
A CAMPAIGN
IS THE SKILL.

At the bottom, smaller with generous letter spacing:

THAT IS WHAT WE TEACH
INSIDE AI CRAFT ACADEMY.

Use tall condensed uppercase typography in warm off-white. The hierarchy must feel like a premium fashion manifesto poster: restrained, severe, highly readable and not like a motivational quote template. No orange accents, no additional logo, no icons, no watermark and no extra copy.
08 — Comment STORMOpen the exact finished-slide prompt
Use the uploaded dark-haired male model as the exact identity anchor, the uploaded black Stone Island jacket references as strict garment references, and the uploaded wet brutalist breakwater as the exact environment anchor.

Create the final call-to-action slide of a premium Instagram carousel in vertical 4:5 format, 1080 × 1350. Preserve the same man, wet hair, pale blue-grey eyes, natural skin texture, black jacket construction, silver zipper, correct left-sleeve badge, wet path, brutalist walls, railing, rough sea, dark clouds and narrow warm post-storm horizon.

Compose a medium portrait with the model occupying the right side of the frame. He faces the camera with a calm neutral expression. Keep the left side dark and uncluttered for typography. Preserve real rain beads on the jacket, natural wet-hair clumping, restrained skin texture and physically believable low post-storm light.

Add this exact typography on the left:

WANT THE FULL
WORKFLOW + PROMPTS?

Then, larger:

COMMENT “STORM”

Place a thin rectangular outline around only the word “STORM”.

At the lower-left, smaller:

I’LL SEND YOU THE
FULL BREAKDOWN.

Use tall condensed uppercase typography in warm off-white. Keep the type editorial, clean and highly readable. Do not add buttons, platform icons, arrows, extra logos, watermarks or any additional text.

04 — Production notes

Generate clean first

Approve the raw photograph without typography. This makes the asset reusable across ads, motion, web, print and alternate crops.

Design at 4:5

Build the final carousel on a 1080 × 1350 canvas. Do not force every original campaign image to be generated at the social-post ratio.

Check the face

Compare the eyes, nose, lips, jaw, wet hairline, asymmetry and tattoo against the identity anchor on every image.

Check the garment

Verify the hood, silver zipper, fit, material, ribbed details and left-sleeve badge position before approving the image.

Check the world

The cloud opening, sea state, wet path, wall geometry, railing and grade should feel like one uninterrupted photoshoot.

Typeset deliberately

AI-generated text can drift. Preserve the one-shot prompts as a record, but rebuild final typography manually when precision matters.

Build the complete system

The full outerwear workflow includes every still-image and Kling motion prompt behind the campaign—not only the final Instagram packaging.

Open the full workflow

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