AI client asset intake checklist for creative production

Intake verifies readiness; the brief defines direction

A creative brief explains the campaign objective, audience, message, and deliverables. Asset intake answers a different question: does the production team have the correct source material and permission to build those deliverables without guessing?

Run intake before the first concept review. Missing package versions, ambiguous logos, unapproved claims, or low-resolution product files can invalidate a promising direction after production has already started.

Give every source one production role

Label each file as fixed truth, directional reference, optional inspiration, or excluded material. The team should know which product geometry, typography, identity, color, and claim details must be reproduced accurately and which visual references only describe mood, camera, or composition.

• Fixed truth: current product, package, logo, label, person, or approved copy.
• Direction: lighting, environment, framing, pacing, or creator performance reference.
• Permission record: usage scope for likeness, music, fonts, logos, and supplied media.
• Delivery requirement: ratio, resolution, file format, clean master, captions, or platform variant.

Stop the handoff when a missing input changes the truth

Not every missing file blocks exploration. A missing current label, required legal line, authorized likeness, approved claim source, or final destination can change what the asset communicates and should stop production. Record the owner and next action instead of silently substituting a guess.

The worksheet below is a local planning aid. It does not upload, save, or validate client files, and it does not replace rights, compliance, or final brand approval.