Direct answer
What should an AI video shot list include?
A useful AI video shot-list row names the shot's edit function, target duration, framing, exact reference frame, primary camera or subject movement, continuity note, sound cue, and approval status. The row organizes decisions before generation; it does not guarantee what a video model will render.
Treat duration as a planning estimate and motion as one primary intention. The list should make editorial gaps and duplicate shots visible before more clips are generated.
First-hand production proof
The Ford GT edit was built from distinct shot functions.
One approved master anchored front, rear, side, high-angle, macro, and branded-detail frames. The clips were then organized around silhouette, detail, symmetry, and reveal roles for a connected vertical automotive edit.
Inspect the complete case studyThis is an unofficial AI-generated automotive spec concept. AI Craft Academy is not affiliated with or endorsed by Ford Motor Company.Plan the edit before the generations
A short-form edit needs contrast: wide and tight, still and moving, reveal and confirmation. Generating eight similar hero angles creates expensive repetition rather than a sequence.
Fields for every shot
A useful shot-list row contains enough information to reproduce the shot without turning into a screenplay.
- Function: hook, reveal, detail, transition, proof, or closing frame.
- Duration: the expected time in the final edit.
- Framing: wide, medium, close, macro, overhead, profile, or symmetry.
- Reference: the exact approved source image.
- Motion: one camera move and one dominant subject action.
- Continuity lock: the details that must not change.
- Sound cue: impact, rise, cut, voice line, or ambient transition.
Use inserts to protect the sequence
Macro details, reflections, packaging, hands, wheels, fabric, and environmental cutaways can hide difficult transitions and make an edit feel more expensive. They also require less complex motion than a full-body or full-product transformation shot.
Use one reusable row for every planned clip
A row should let another editor understand why a clip exists without reading the prompt. Record a shot ID, edit function, estimated duration, framing, approved source still, primary movement intention, continuity note, sound cue, and status. Keep the prompt and output link beside the row once production begins.
Run a selection gate before generation. If two adjacent rows have the same function and framing, revise one. If a row has no reference, continuity note, or place in the sequence, it is not ready for the next production stage.
- Shot ID and edit function: hook, reveal, detail, proof, transition, or close.
- Estimated duration and framing: wide, medium, close, macro, profile, overhead, or symmetry.
- Exact source still and the details that should remain recognizable.
- One primary movement intention plus a sound or transition cue.
- Status: planned, source approved, generated, selected, revised, or exported.
Map angles to purpose before adapting the vertical edit
In the Ford GT study, the master defined the vehicle and studio logic. The front hero offered presence and reveal, the rear offered a symmetry opportunity, the side profile clarified silhouette, the high angle changed visual scale, and tight carbon or branded details created insert candidates. These labels describe editorial intent rather than guaranteed model behavior.
For a vertical deliverable, review which part of each source still survives the narrower crop and whether the sequence still alternates scale and purpose. Reframe or replace a row when the subject, badge, wheel, or light structure becomes unreadable; do not keep a clip only because it was already generated.
Build UGC B-roll around evidence, not decoration
For a creator-style ad, separate the spoken performance from the coverage that lets an editor verify, pace, or clarify it. The A-roll row carries a specific message beat. Each B-roll row should then show a product fact, a plausible action, the usage context, or a clean transition rather than repeating a generic lifestyle close-up.
A cutaway does not turn a claim into proof. Use approved product references and claim language, keep labels and physical behavior accurate, and mark synthetic demonstrations or identities when disclosure is required. Reject a polished insert when the product, hand interaction, or implied experience is unreliable.
- Hook support: a readable product or situation frame that can open before the first spoken line.
- Product proof: label, scale, material, interface, or feature detail supported by an approved reference.
- Action coverage: one physically plausible use step with clear hand and product contact.
- Context: the environment or routine needed to understand when the product appears.
- Objection support: an approved detail that answers a real concern without inventing a result.
- Close: a stable product or creator frame with room for the approved CTA and disclosure.
Plan interchangeable coverage before generating variations
Give each important script beat one required row and, only where useful, one alternate with a different framing or action. Record which beat the alternate can replace. This creates edit options without turning the list into unrelated footage or multiplying every shot by default.
For every row, plan a clean entry, a readable hold, and a clean exit. Review the selected range with sound and captions, then confirm that the cutaway still matches the spoken line, product state, creator identity, and disclosure context. A shorter truthful range is more useful than a longer clip with drift.
Diagnostic table
Find the failed layer before regenerating.
| Visible signal | Likely cause | Controlled correction |
|---|---|---|
| Several consecutive rows repeat a three-quarter hero angle | Shots were listed by appearance instead of edit function | Replace duplicates with silhouette, symmetry, detail, transition, or closing roles |
| Adjacent shots have no recurring visual anchor | The rows omit continuity notes from the approved master | Name the vehicle, product, wardrobe, direction, light, or environment detail that should recur |
| One short row contains several actions and camera changes | A complete scene was compressed into one planning cell | Split it into separate rows and give each clip one primary movement intention |
| The list reaches the final frame without a transition or sound role | Visual generation was planned separately from the edit | Add insert, cut, impact, ambience, or closing cues where the timeline needs structure |
| The UGC performance carries every beat without a usable cutaway | The list treats B-roll as optional decoration instead of planned evidence and edit coverage | Assign product proof, action, context, objection, or closing coverage to the exact script beat it supports |
Production checklist
Approve the system, not only the best frame.
- Every row has one edit function that differs from its immediate neighbors.
- Target duration is labeled as an estimate and fits the amount of planned action.
- Framing and the exact approved source still are recorded.
- One primary movement intention and the relevant continuity note are stated.
- Sound, transition, or silence has a defined role where the cut needs it.
- The vertical crop preserves the subject detail that gives the row its purpose.
- Each UGC cutaway names the script beat and product fact, action, context, or objection it supports.
- Synthetic identity, demonstration, claim, CTA, and disclosure context are reviewed together before approval.
Frequently asked
Questions this workflow should answer.
What fields should an AI video shot list include?
Use shot ID, edit function, estimated duration, framing, source still, primary movement intention, continuity note, sound cue, output link, and approval status. Add project-specific fields only when they change a production decision.
Does a complete shot-list row guarantee an editable clip?
No. It gives the clip a clear job and a controlled brief, but editability still depends on the generated output. Review motion, identity, geometry, timing, and crop after generation.
How should a shot list change for vertical video?
Check every source for crop safety and readability, then preserve contrast between wide, tight, profile, symmetry, detail, and closing roles. Replace a row when its intended subject or detail disappears in the vertical frame.
What belongs in an AI UGC B-roll shot list?
Map each cutaway to a script beat and a specific job: hook support, approved product detail, plausible use, context, objection support, transition, or close. Record its reference, framing, action, continuity lock, disclosure context, and usable edit range.
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