Plan the edit before the generations
A short-form edit needs contrast: wide and tight, still and moving, reveal and confirmation. Generating eight similar hero angles creates expensive repetition rather than a sequence.
Fields for every shot
A useful shot-list row contains enough information to reproduce the shot without turning into a screenplay.
- Function: hook, reveal, detail, transition, proof, or closing frame.
- Duration: the expected time in the final edit.
- Framing: wide, medium, close, macro, overhead, profile, or symmetry.
- Reference: the exact approved source image.
- Motion: one camera move and one dominant subject action.
- Continuity lock: the details that must not change.
- Sound cue: impact, rise, cut, voice line, or ambient transition.
Use inserts to protect the sequence
Macro details, reflections, packaging, hands, wheels, fabric, and environmental cutaways can hide difficult transitions and make an edit feel more expensive. They also require less complex motion than a full-body or full-product transformation shot.
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