Free production tool

Turn a loose AI content idea into a usable creative brief.

Define the objective, deliverables, visual direction, identity locks, and format before you start generating. The result is ready to copy into a project, prompt workflow, or studio enquiry.

Build a brief

Use it forProduct campaigns / UGC ads / image systems / AI video / character work

The builder organizes the project inputs into a reviewable production handoff. It does not decide whether a claim, reference, right, disclosure, or final creative is approved.

A clear brief will not guarantee a perfect generation. It will make failures easier to diagnose and revisions easier to direct.

Brief inputs

Set the production boundary before generating.

Required fields define the audience, action, placement, and delivery target. Optional fields make review and production decisions easier to hand off.

01 / Project context01 / Brand or product02 / Primary objective03 / Audience04 / Offer or product truth

02 / Channel and delivery05 / Platform and format06 / Desired action04 / Deliverables07 / Timing and approval owner

03 / Production controls08 / References and source material09 / Visual direction10 / What must stay fixed?11 / Mandatory claims and disclosure12 / Restrictions

Nothing is uploaded or stored. The builder runs in your browser, and analytics never include the project inputs or generated brief.

Generated brief

A reviewable production handoff.

Complete the fields to turn a loose idea into a production-ready starting point.

Use the fictional example to see the output shape, or define your own project inputs first.

Next step

Build it yourself or send the brief to the studio.

The Academy teaches the complete reference-to-output system. The Studio can turn a qualified brief into a focused production sprint.

Learn the system Explore the studio